In recent years, the Middle East has rapidly emerged as a new frontier for the electric vehicle (EV) revolution. With a unique blend of high purchasing power, a deep-rooted SUV culture, and strong policy support for sustainability, this region presents unprecedented opportunities for EV brands. Chinese smart EV brand Polestones is seizing this momentum with the launch of its flagship model, the Polestones 01, bringing a new standard of “Smart Luxury Off-Road” to the premium SUV segment in the Middle East.
Why the Middle East?
The Middle East has long been known for its love of luxury cars and off-road vehicles. From Saudi Arabia to the UAE, Qatar to Kuwait, high-end SUVs dominate the roads and the car culture. At the same time, major initiatives like Saudi Vision 2030 and UAE’s Net Zero goals are accelerating the transition to sustainable mobility, creating a fertile ground for intelligent electric vehicles.
Polestones 01: Where Smart Meets Rugged
The Polestones 01 is a unique fusion of cutting-edge technology and hardcore performance, designed to meet the needs of sophisticated Middle Eastern drivers:
Flagship Hardware: All-aluminum chassis, air suspension, dual-motor electric 4WD, and high-performance computing power – the Polestones 01 balances rugged capability with intelligent driving.
Luxury Smart Cockpit: Featuring six interactive screens, Nappa leather, ventilated zero-gravity seats, and a multilingual voice assistant, the vehicle delivers a bespoke digital luxury experience.
Reliable Range in Harsh Conditions: Built to withstand high temperatures and sand-heavy environments, the Polestones 01 maintains excellent range stability and system performance.
Extended-Range Powertrain: Thanks to its advanced range-extender system, long-distance desert crossings and highway cruises are worry-free.
More Than Export: A True Market Landing Strategy
To ensure meaningful market presence, Polestones is going beyond basic exports. It is implementing a comprehensive localization strategy tailored to the Middle Eastern market:
1. Premium Distribution Partnerships
Polestones is working with top-tier regional distributors to build brand showrooms, organize test-drive events, and provide luxury-level customer service, including full Arabic-language support.
2. Localized Storytelling
Collaborating with prominent Middle Eastern off-road influencers, Polestones is creating engaging content – such as desert adventure series and intelligent driving showcases – for platforms like YouTube, Instagram, and TikTok, building an emotional connection with local users.
3. Smart System Localization
The Polestones 01 features a fully localized infotainment system with Arabic language support and region-specific navigation. Regular OTA updates and integration with local EV charging infrastructure further enhance user convenience and trust.
Unlocking the Future of High-End EVs in the Middle East
The arrival of the Polestones 01 is not just about selling a car; it’s about sharing China’s vision of intelligent, sustainable, and personalized mobility with the world. Through thoughtful design, unmatched performance, and a customer-first approach, Polestones is redefining what premium electric SUVs can be in the Middle East.
In a region that thrives on performance, prestige, and innovation, the Polestones 01 is poised to become a new benchmark for smart luxury SUVs.
Learn more or inquire about partnerships: www.xinghezhong.com